Sunday, December 29, 2019

How Emotions Can Be Broken Down Into Four Basic Emotions

Emotions play a major role in our everyday lives and reflect how we feel towards a certain situation. Upon reading through the chapters in the e-book, the topic of emotions peaked my interest. Relationships are common in society, but the emotions involved seem to be the downfall of most relationships. Which proposes the question; are we only able to show aspects of love at certain maturity levels? Emotions are displayed in a variety of ways. Based on research, an emotion is a, â€Å"Superordinate program whose function is to direct the activities and interactions of the subprograms governing perception (Cosmides). According to research by Glasgow University, â€Å"Human behavior can be broken down into four basic emotions† (Scotland). These emotions are generally noticed as: happy, sad, angry/disgusted, and afraid/surprised. Emotions are similar to classical conditioning due to the fact that they coincide with the stimulus and response situation. Emotions are both conditioned and unconditioned. For example, if an individual associates a conditioned stimulus such as a song, scent, or a location, with a certain emotion such as anger, fear, or happiness, then the response is conditioned because the stimuli brings forth the emotion. On the contrary, if we experience unconditioned stimuli such as being alone and lost in the dark, the unconditioned response of fear overwhelms you. Emotions are not only dependent upon a situation, but are also influenced by an individual’s level ofShow MoreRelatedEmotional Intelligence, By John Mayer And Peter Salovey1445 Words   |  6 Pagesshould be included to comprise it. The most basic model of emotional intelligence is the four branch model described by John Mayer and Peter Salovey in 1997. The key concepts included in the four branch model are: emotional intelligence is the ability to perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional meanings, and t o reflectively regulate emotions so as to promote both better emotion and thought (Mayer Salovey, 1997).† The scientificRead MoreIs Emotional Intelligence Beneficial for Effective Leadership?1509 Words   |  7 Pagesshould be included to comprise it. The most basic model of emotional intelligence is the four branch model described by John Mayer and Peter Salovey in 1997. The key concepts included in the four branch model are: emotional intelligence is the ability to perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional meanings, and to reflectively regulate emotions so as to promote both better emotion and thought (Mayer Salovey, 1997).† The scientificRead MoreEssay about Wrapping My Mind Around Stephen Crane’s Mind1363 Words   |  6 Pagesfocused on death, survival and suffering. In the first place, Stephen Crane focuses on death in many of his pieces. Death is a very powerful topic, demanding emotion from most readers, making death the tool that Crane was looking for to evoke the emotions he wished to see. An example of death found in the work â€Å"The Open Boat.† The four men in the story are stranded on a boat, and they work together to try to return to land. Everyone makes a safe return to land excluding Billie the Oiler, who diesRead MoreChemical Senses1251 Words   |  6 PagesChemical Senses Chemical senses are the connection of smell and taste. Different fluids and water are chemical substances that dissolve in the mouth that is a stimuli of taste. â€Å"There are four basic descriptions that stimuli taste, they are the following, bitter, salty, sour and sweet. These sensations can be combined to stimulate different types of stimulation of taste,† (Bartoshuk, L. M., Beauchamp, G. K.) (1994), Chemical senses. Examples would consist of salt and vinegar potato chips, sweetRead MoreAnalysis Of E. Ee Cummings1103 Words   |  5 Pagesâ€Å"l(a)† and even though it is only a sentence in length, its simplicity truly makes it a form of art. Comprised of only twenty letters, it reads â€Å"A leaf falls, loneliness†, and it displays how a piece of minimalistic literature still has an impact on the reader, regardless of its short length. Totaling a mere four words, the overall message of loneliness is still quite clear. The image of a single leaf falling is familiar to many; countless movies, television shows, music videos, and other formsRead MoreA Business Is Like A Living Organism Essay1352 Words   |  6 Pagesorganism. It takes care and nurtures to get it off its hands and knees so it can start walking. Then when it starts walking it needs to be fed good food so it can grow big and become strong. A business takes all kinds of people to make it successful. All different kinds of personalities, roles, and decisions make it successful. So starting from the business as a how first, let’s see what all goes into the basics of a business, and how it is organized from the corporate level, manger level, and employee levelRead MorePsychology : A Theory Of Hierarchy Needs1237 Words   |  5 Pagesview and not just theirs. There are four famous psychologists in the humanistic. Carl Rogers believed that the focus of psychology is not about behaviour. BF Skinner believed the best way to understand t he way a person is behaving is it to look at the reason behind the action and its consequences. Sigmund Freud believed that our thoughts explained by the way we behave. Wilhelm Wundt believed the consciousness mind could be broken down or even reduced to the basic elements. In 1943, Abraham MaslowRead MoreEffects Of A Psychological Intervention On Adolescents1494 Words   |  6 Pages Development has been one of the most interesting branches of psychology that many psychologists has spent time the most throughout the years. Development can be defined as the pattern of movement and change that begins at conception and ends at about old age. This branch of psychology, can be broken down into many categories or periods since development is not only one thing, it is multi dimensional. The period of development that I choose was adolescents development, and the dimension I am goingRead MoreDefinition Of Definitions Of Marketing1471 Words   |  6 Pagesny definitions of marketing. Mar keting can be summarised as a process by which a product or service is presented and promoted to potential customers. Customer value also has many definitions. The simplest form of customer value is defined as being what customers get from buying the product and the functional use of the product versus what they pay, resulting in an attitude toward, or an emotional connection with the product. There are four types of customer value which are functional/instrumentalRead MoreThe Swedish Film Force Majeure Essay1672 Words   |  7 PagesWhat it means to have a good character? Furthermore, how might we tell that somebody has it? The Swedish film Force Majeure (2014) is obtusely unambiguous on both accounts. A character and morals are inward and ostensibly the most profound piece of ourselves. Unpredictable events well may come down to us with ferocity and mercilessness that remind us of a divine act. However how we confront them is a long way from arbitrary. Furthermore, it is this example of our reaction that we know as character

Friday, December 20, 2019

Darwins On the Origin of Species by Means of Natural...

In 1859, Charles Darwin published On the Origin of Species: by Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life, a work which was set change our ideas on how we think about the natural world, how it works, ways in which it develops itself. Although making the briefest of commentaries about the human, parallels in thinking can be drawn on the behaviour of the natural world to the way of humans. I will look to understand nature first to analysis if our behaviour as humans is similar to that of the natural world, to understand the barriers that may effect change or to an extreme evolution. I believe it is essential to understand nature first as humans share many traits with the natural world, e.g.†¦show more content†¦Such changes can be infinite as well as complex but is synonymous with the external nature and that of other organic beings and species. (OS p.60-61) Changes within natural conditions can lead to extinction of a specie, m igration and immigration of others, and if befitting variation can occur, showing that descendants of a particular specie can become adapted to new conditions. For example we can use Giraffe to illustrate this because of their long neck. We have ‘Giraffe A’ who has a neck length of 2 metres, and can only reach to the lower part of a tree’s leafing section, and ‘Giraffe B’ with a neck length of 3 metres. With no other outside interference Giraffe B has a greater chance of survival because its neck is simply longer; allowing it to reach the lower levels of the tree and higher, ‘Survival of the Fittest’. Now for Giraffe A to allow its offspring to also have range of the higher levels of the tree it is necessary or at least advantageous for it to create offspring with Giraffe B, ‘Natural Selection’. The change may not be apparent within the first or second generation but as this cycle continues you would likely to find that by the fourth or fifth generation you have Giraffe with 4 to 5 metre length necks. The latter part of my example can also be accredited toShow MoreRelatedThe Origin Of Species By Charles Darwin898 Words   |  4 Pagesevolution and in particular, natural selection. His most famous works, and one of his most controversial works as well, was his book titled On the Origin of Species by Means of Natural Selection or the Preservation of Favoured Races in the Struggle for Life. Darwin wrote the Origin of Species after an almost five-year voyage aboard the H.M.S. Beagle. While aboard the beagle, Darwin was presented with many facts that appeared to â€Å"shed some light on the origin of species†. Darwin has contributed inRead MoreThe Theory Of Christianity And Christianity1321 Words   |  6 Pagescertain earthly phenomenon such as the weather or the rising and setting of the sun. Our ancient ancestors at the dawn of humanity were in a huge and confusing world, obviously trying to ma ke sense of it all. This beginning of our intellectually adept species had no people before them to learn from, and formulated simple theories that could easily explain everything. The idea of a higher being, a deity, was an easy concept to grasp. Some of the very early creationist theories were centered on a polytheisticRead MoreThe Aspects Of Darwin s Life851 Words   |  4 Pagesintrinsically by his curiosity, since he lived during a time when science strictly clung to the bible. The aspects of differing religious views were most influential in Darwin’s life, personal experiences, and beliefs. Darwin came from an Anglican family who strongly adhered to their religion (Mrs. Weiland 1/6/16). Because of religion, several of Darwin’s challenges included unintentionally contradicting his family and friend’s religious views when attempting to explain his theories. Unfortunately, during hisRead MoreCharles Darwin Theory: Analysis of Chapter 41293 Words   |  6 Pages6, the reader can formulate that most of Darwin’s hypothesis is being derived from the idea of variation. He goes into debating that the abundance of traits and adaptations are the prime factors that often separates a type of species from each other. He then gives justification on how exactly species changed as time progressed. We later learn from Darwin that often the differences in organisms become visible more within domesticated groups and also species that are present all throughout the physicalRead MoreCharles Darwin s Theory Of Evolution904 Words   |  4 Pagesnew species or populations of living things develop from preexisting forms through successive generations. Some people believe in evolution and some do not. Scientists have found many ways to determine the way that a species can evolve over time. Charles Darwin is just one of these scientists. He came up with a theory that explains how species’ evolve and change. He believed that species change by a process called â€Å"natural selection.† Charles Darwin’s theory of evolution by natural selection canRead MoreHistory: Theory of Evolution by Charles Darwin1365 Words   |  6 PagesCharles Darwin’s theory and evolution Introduction: Charles Darwin was an English scientist who developed the theory of evolution which had been around for long period of time which gave him fame during his life and after his death. In 1859, he published a book called Origin of Species which contains all the theory of evolution. Darwin’s theory caused a lot of argument and they are still continuing until these days. In religion view it caused clash because at that time people in Europe believedRead MoreThe Theory of Evolution754 Words   |  4 PagesTheory of Evolution By Student’s Name Name of University Charles Darwin’s theory of evolution has been a topic of controversy since it was promulgated in the late 1800s. Nonetheless, its tenets remain strong, with many modern day scientists making discoveries that support Darwin’s theories of evolution, natural selection, and survival of the fittest. In The Origin of Species, Darwin calls the process of natural selection or survival of the fittest, the preservation of favorable individualRead MoreOn the Origin of Species by Charles Darwin1148 Words   |  5 PagesOn November 24th, 1859, On the Origin of Species by Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life by Charles Darwin (renamed On the Origin of Species 13 years later) was published in London, England. In it, Charles Darwin specified his observations and gave his insight on what he thought caused evolution. He called it natural selection. Before this, nearly everyone believed that a single God created every living organism that none of them had changedRead MoreCharles Darwin s Theory Of The Creation Of Species1560 Words   |  7 Pagescreation of species and has caused people to turn their backs on faith and look to science to be their religion. The way in which Darwin describes the creation of species in The Origin of Spec ies does not agree with how species are created in Christian teachings. Charles Darwin’s theories have impacted so many different aspects of life from what we teach our children in school to our chosen faith. Charles Darwin explains his theories on how different species are created in The Origin of Species. DarwinRead MoreBelieving in Evolution Essay1171 Words   |  5 PagesBelieving in Evolution Darwin did two things; He showed that evolution was a fact contradicting literal interpretations of Scriptural legends of creation and that its cause, natural selection, was automatic with no room for Divine Guidance or Design. (Britannica Encyclopaedia) The traditional Christian view of the creation of the world is that God created everything after much thought, planning and design in just six days, these beliefs are based on

Thursday, December 12, 2019

Introduction to Accounting Cheapest Prices

Question: Describe and analyse the role of accounting information in a business context.Analyse a set of financial statements including balance sheet, profit and loss accounts and cash flow statements.Demonstrate the relationship between accounting data and financial planning and resource allocation decisions. Answer: 1.a: In the Books of Weather Sons Adjustment Trial Balance :- As on 30th June,2016 Sl. No. Account Unadjusted Trial Balance Adjustments Adjusted Trial Balance Debit Credit Debit Credit Debit Credit 1 Retained Profit 88000 88000 2 Sales 636000 636000 3 Share Capital 100000 100000 4 Share Premium 200000 200000 5 Inventory 87000 87000 6 Purchases 230000 230000 7 Trade Payables 86000 86000 8 Trade Receivables 205000 205000 9 Bank 83900 83900 10 Motor Expenses 12987 12987 11 Maintenance 12000 12000 12 Salaries Wages 106000 106000 13 Adminitration Expenses 33220 33220 14 Telephone 5687 4300 9987 15 Heat Light 14300 5000 9300 16 Equipment at Cost 318000 318000 17 Provision for Depreciation on Equipment 45000 40950 85950 18 Motor Vehicle at Cost 45000 45000 19 Provision for Depreciation on Motor Vehicles 6000 11250 17250 20 Rent 68000 8000 60000 21 Advertising 19118 19118 22 Bad Debts 3788 3788 23 Provision for Bad Debts 2000 2000 24 Long Term Loan 90000 90000 25 Interest 9000 9000 26 Equipment Depreciation 40950 40950 27 Motor Vehicle Depreciation 11250 11250 28 Prepayments 13000 13000 29 Accrual Telephone 4300 4300 31 Income Tax Expense 18300 18300 32 Provision for Income Tax 18300 18300 33 Loan Interest Accrued 1253000 1253000 87800 87800 1327800 1327800 1.b:- In the Books of Weather Sons Income Statement as at 30th June, 2016 Particulars Amount Amount ($) ($) Revenues : Sales 636000 Total Revenue (A) 636000 Expenses : Cost of Goods Sold: Purchase 230000 Opening Inventory 87000 317000 Less : Closing Inventory 50000 267000 Motor Expenses 12987 Maintenance 12000 Salaries Wages 106000 Administration Expense 33220 Telephone 9987 Heat Light 9300 Rent 60000 Advertising 19118 Bad Debts 3788 Interest 9000 Equipment Depreciation 40950 Motor Vehicle Depreciation 11250 Income Tax Expense 18300 Total Expenses (B) 612900 Net Income (A-B) 23100 1.c:- In the Books of Weather Sons Balance Sheet as at 30th June, 2016 Particulars Amount Amount ASSETS Current Assets Cash at Bank 83900 Trades Receivable 205000 Less : Provision for Bad Debt 2000 203000 Closing Inventory 50000 Prepaid Expenses: Rent 8000 Heat Light 5000 13000 Total Current Assets 349900 Non-current Assets Equipment at Cost 318000 Less : Provision for Depreciation on Equipment 85950 232050 Motor Vehicles at Cost 45000 Less : Provision for Depreciation on Motor Vehicles 17250 27750 Total non-current assets 259800 Total Assets 609700 LIABILITIES Current Liabilities Trades Payable 86000 Provision for Income Tax 18300 Accrued Telephone Charges 4300 Total Current Liabilities 108600 Non-Current liabilities Long Term Loan 90000 Total Non- Current Liabilities 90000 Total Liabilities 198600 Equity Share Capital 100000 Share Premium 200000 Retained Earnings 111100 Total Equity 411100 Total Liabilities Equity 609700 Workings:- In the Books of Weather Sons Adjustment Journal Entry Dr. Cr. Date Particulars Amount Amount ($) ($) 30th June ,2016 Prepaid Heat Light A/c. Dr. 5000 To, Heat Light A/c. 5000 (Being prepaid heat light expenses adjusted with the Heat Light Expense for the year) 30th June ,2016 Preapid Rent A/c. Dr. 8000 To, Rent A/c. 8000 (Being prepaid rent expenses adjusted with Rent Expense for the year) 30th June ,2016 Depreciation on Equipment A/c. Dr. 40950 To, Provision for Depreciation on Equipment A/c. 40950 (Being depreciation charged on equiment for the year) 30th June ,2016 Depreciation on Motor Vehicle A/c. Dr. 11250 To, Provision for Depreciation on Motor Vehicle A/c. 11250 (Being depreciation charged on motor vehicle for the year) 30th June ,2016 Income Tax Expense A/c. Dr. 18300 To, Provision for Income Tax A/c. 18300 (Being provision created for income tax payable) 30th June ,2016 Telephone A/c. Dr. 4300 To, Accrued Telephone A/c. 4300 (Being accrued telephone charges adjusted with telephone charges for the year) In the Books of Weather Sons Statement of Change in Equity as at 30th June, 2016 Particulars Share Capital Share Premium Retained Earnings ($) ($) ($) Opening Balance 100000 200000 88000 Add : Net Income for the year 0 23100 Closing Balance 100000 200000 111100 2:- Introduction:- Last decade was one of the toughest periods for global airlines industry. The industry faced several issues and the many airlines companies had to take strong stands to cope up with the financial crisis. The crisis period had risen mainly due to high rising fuel cost, operational hazards and change in passengers preferences. Big airlines companies had suffered from these issues greatly. Many big airlines were at a verge of winding up, while many companies merged with each other to enjoy the cost benefits in operational activities. However, this was an advantageous period for the small and medium companies. Due to small infrastructures and cost effective operations, this sub-sector of airlines industry did not face the challenges so strongly. Rather, as the big companies were not able to run their operations properly, these small and medium companies took the opportunity and turned the attentions of the clients by offering much lower fares than the big companies. The small airline companies are still capitalizing the opportunity and establishing themselves as one of the leading brands in national and international levels both. Now, apart from low fare, many such companies are offering other benefits to the passengers also. Initially, many passengers often complained about the services of the low-fare air companies. In actual, it was not possible for them to provide a-class service like the big companies in the crisis period. However, nowadays many companies are trying to improve their services so that the gap between the low-fare airlines and big airlines can be filled as much as possible and the passengers, who do not bother about amount of fares but needs good quality service, may also turn their attention towards the low-fare airline companies. Ryanair Ltd and EasyJet are two low-cost airlines companies, who operate mainly in the European countries. Ryanair Ltd. is an Irish company, having its headquarter in Dublin with operational bases at Dublin and London Stansted airports. As per the report on 2013, it was the busiest airline in respect of passenger numbers and largest airline in Europe in terms of scheduled passengers carried (Ryanair.com, 2016). EasyJet is a British company, which operates from London Luton airport. It uses to provide services across 32 countries through 700 routes. In 2014, it was ranked the second-largest European airline, after Ryanair, in terms of passengers carried (Easyjet.com, 2016). The report is prepared to compare the financial performances of Ryanair Ltd. and EasyJet for the period from 2013 to 2015. For the evaluation and comparison, the performances of the companies are measured by using various ratios. Financial Analysis:- The best procedure to evaluate the activities and growth of any company is to measure its financial performances over the years. There are various techniques, which are used to measure and evaluate the financial performances. The most widely-used technique of such measurement is financial ratio analysis. Financial ratio analysis can be defined as the comparison of various financial items or categories. The ratios describe the relationship between two or three financial items and the impact of one item over other item. It helps not only to measure the various financial aspects of the company but also to take various decisions regarding strategy planning, budgeting, investment etc. The financial ratios are categorized into various sections according to the nature of the outcomes. The most useful ratios for measuring the financial performances are profitability ratios, liquidity ratios and efficiency ratios (Healy and Palepu 2012). Profitability Ratio Analysis:- Profitability ratios explain the profit generating capacity of the company from different aspects. The income or profit of the company can be compared with various related financial items, such as cost, assets, capital etc. Each ratio describes how the related financial items are affecting the profit or income of the company. It also helps to explain the financial strength and performance level over the period. Out of many profitability ratios, the operating profit margin ratio is selected to compare the profit generating capability of Ryanairs and EasyJet for the last three years and shown in the following graph (As per Appendices 1) :- Operating Profit margin ratio compares the operating profit with the revenues, earned by the company for a specific period. It denotes how much operating profit has been generated out of the total revenue and how much expenses are spent for operational activities. The operating profit margins of Ryanairs have remained higher than EasyJet for the last three years. It denotes that Ryanair is able to generate more operating profit out of the revenue than EasyJet. It can also stated that the Ryanair is spending comparatively lesser operation costs than EasyJet. However, the graph is denoting that ratios of Ryanair are not stable. It had gone down in 2014 in comparison to 2013 and in 2015, it has again risen with at significant rate. On the other hand, EasyJet has maintained a steady growth over the years (Brigham and Ehrhardt 2013). Return on Capital Employed is another profitability ratio, which evaluates the return, provided by the firm to the shareholders and long-term creditors. It measures how efficiently the business is utilizing its capital to generate revenues and profits. The return on capital employed of Ryanairv and EasyJet over last three years are shown and compared in the following graph:- The above graph denotes that though Ryanairs has earned higher revenues over the year than EasyJet, the latter has generated higher returns over the period for its investors than the former. Ryanairs has maintained a stable rate of return, but the returns of EasyJet has increased at a significant growth rate over the three years. It means that EasyJet has not only maintained a better efficiency level than Ryanairs, but also improved the level internally over the years. The company is utilizing its capital more effectively and hence, from an investors perspective it will be better option for investment. Liquidity Ratio:- Liquidity Ratio is used to measure the liquidity aspect of the business. It explains how much liquid asset is available to the firm for covering its current liabilities. Liquid assets are one of the major components of working capital, which is used to continue the daily operation of a business. Therefore, if a business does not have adequate amount of liquid assets, then it cannot operate its activities smoothly. Moreover, a business may generate higher profits, but due to lack of sufficient liquid assets, it cannot payoff its current liabilities, which can result into insolvency. Quick ratio is considered to be the most effective liquid ratios. It denotes how much cash and easily convertible current assets are available to meet the current liabilities, when they will be due and payable. The quick ratios of Ryanair and EasyJet from 2013 to 2015 are shown in the graph below: From the above graph, it can be stated that Ryanairs has maintained the quick ratios properly over the years, as it has remained above 1.5 in all the three years. It means that the company always has adequate enough cash and cash equivalent assets to cover its current liabilities. However, the quick ratios of EasyJet have gone downwards over the period. The positive fact is that the ratio is still above 0.5, which is considered as a general benchmark for quick ratio. The downward trend denotes that the company has not been maintaining proper cash funds for paying off its short-term liabilities or it is suffering from shortage of cash funds. Time Interest Earned Ratio measures the capability of the company to pay off the interest expenses out its income before interest and tax or EBIT. If a company does not generate enough income to pay off the interest amount, then the debts will increase more. Therefore, it is important to evaluate the interest payment capability of the company. The time interest earned ratios of the two companies are shown in the following graph:- The above graph indicates that both the companies have maintained high ratios over the periods and both have followed a significant upward trend. Hence, it can be stated that both the companies are very much capable to pay off the interest expense out of its net income. However, as the interest expenses of EasyJet are very low for the last two years, the ratios for the two periods have been very high in comparison to Ryanairs (Needles et al. 2013). Efficiency Ratios:- Efficiency ratios measure the efficiency level of the business in respect to utilization of the assets to generate income. It helps the management to identify the loopholes or drawbacks in the daily operational activities and also explains where the management should give more focus to increase the revenue and profit. Accounts Receivable Turnover Ratio describes the average collection period from the debtors. In other words, it explains how much time the business is taking to convert the accounts receivable assets into cash asset. Cash is very important current asset for daily operational activities. Hence, the business cannot realize cash from the credit sales faster then, it would face problems to continue the operational activities. The accounts receivable turnover ratios of the two companies are shown and compared in the following graph:- It is clear from the above graph that the ratios of Ryanairs are not stable over the period, but it remains quite higher than Easyjet, which depicts that the company has been more efficient over the years to convert the accounts receivables into cash. It also explains why Ryanairs has better quick ratios than EasyJet. Asset Turnover Ratio depicts the efficiency level of the business in utilizing the total assets for generating profits. Business firms acquire the assets for continuing the operating activities and generating revenues. Therefore, if the total revenue, generated, is not adequate in comparison to the total assets, then it can be stated that the assets, acquired by the firm, are not utilized effectively in the operations. The asset turnover ratios of the two companies are shown in the graph below:- The Asset turnover ratios of Ryanairs are quite fluctuating over the period and also quite low comparing that of EasyJet. It indicates that the former company is not utilizing its assets properly, whereas, EasyJet has used it fewer assets more efficiently to generate higher returns in the last three years (Brigham and Houston 2012). Conclusion:- It can be concluded from the above analysis that both the companies have some flaws in its financial performances over the last three years. Ryanairs has generated higher operating profits but it has failed to provide higher return on employed capital and assets. It has mainly caused by the higher non-operating expenses and inefficient utilization of high value assets. On the other hand, though the operating profits are comparatively lower, EasyJet has been able to maintain steady growth in the operating profit. It has provided better return on capital and assets. The main concern for the company is the lower quick ratio and accounts receivable turnover ratios. It indicates that the company is not able to convert its profits into cash funds. References:- Brigham, E.F. and Ehrhardt, M.C., 2013.Financial management: Theory practice. Cengage Learning. Brigham, E.F. and Houston, J.F., 2012.Fundamentals of financial management. Cengage Learning Easyjet.com. (2016).Book direct for our guaranteed cheapest prices | easyJet.com. [online] Available at: https://www.easyjet.com/en [Accessed 9 Aug. 2016]. Healy, P.M. and Palepu, K.G., 2012.Business Analysis Valuation: Using Financial Statements. Cengage Learning Needles, B.E., Powers, M. and Crosson, S.V., 2013.Financial and managerial accounting. Nelson Education Ryanair.com. (2016).Official Ryanair website | Cheap flights | Exclusive deals. [online] Available at: https://www.ryanair.com/gb/en/ [Accessed 9 Aug. 2016]. Bibliography:- /investor.ryanair.com/wp-content/uploads/2015/07/Annual-Report-2015.pdf. (2016).investor.ryanair.com. [online] Available at: https://investor.ryanair.com/wp-content/uploads/2015/07/Annual-Report-2015.pdf [Accessed 9 Aug. 2016]. /www.ryanair.com/doc/investor/2013/final_annual_report_2013_130731.pdf. (2016).www.ryanair.com. [online] Available at: https://www.ryanair.com/doc/investor/2013/final_annual_report_2013_130731.pdf [Accessed 9 Aug. 2016]. Corporate.easyjet.com. (2016).Reports and accounts - easyJet plc. [online] Available at: https://corporate.easyjet.com/investors/reports-and-accounts.aspx?sc_lang=en [Accessed 9 Aug. 2016]. Dashtbayaz, M.L., Mohammadi, S. and Mohammadi, A., 2014. Strategic Management Accounting.Research Journal of Finance and Accounting,5(23), pp.17-21. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases Deegan, C., 2013.Financial accounting theory. McGraw-Hill Education Australia Horngren, C., Harrison, W., Oliver, S., Best, P., Fraser, D. and Tan, R., 2012.Financial Accounting. Pearson Higher Education AU Horngren, C.T., Sundem, G.L., Schatzberg, J.O. and Burgstahler, D., 2013.Introduction to management accounting. Pearson Higher Ed investor.ryanair.com/wp-content/uploads/2015/04/2014-Annual-Reports-Annual-Report.pdf. (2016).investor.ryanair.com. [online] Available at: https://investor.ryanair.com/wp-content/uploads/2015/04/2014-Annual-Reports-Annual-Report.pdf [Accessed 9 Aug. 2016]. Kaplan, R.S. and Atkinson, A.A., 2015.Advanced management accounting. PHI Learning. Manyaeva, V.A., Piskunov, V.A. and Fomin, V.P., 2016. Strategic Management Accounting of Company Costs.International Review of Management and Marketing,6(5S), pp.255-264 Pratt, J., 2013.Financial accounting in an economic context. Wiley Global Education Taylor, P.A., 2014. Financial managment 4 Weil, R.L., Schipper, K. and Francis, J., 2013.Financial accounting: an introduction to concepts, methods and uses. Cengage Learning