A Study On International Tourist Arrivals - 915 Words

Chapter 2: The Literature Review 2.1 Personalisation background The latest figures from UNWTO show â€Å"International tourist arrivals (overnight visitors) increased by 4.3% in 2014, reaching a total 1133 million after topping the 1 billion mark in 2012.† Tourism currently contributes to 9% of the world’s GDP, constitutes 6% of the world’s exports and represents 1 out 11 jobs available worldwide both direct and indirect. The current UNWTO forecast expects an increase to 1.8 Billion International tourists by 2030. (UNWTO Tourism Highlights, 2015, p.3) The strength in growth in the industry highlights that hospitality developments will continue to move at a fast pace to accommodate such demand, additional intrusion should be expected by hoteliers in their existing markets as room supply in some areas currently falls shy of demand levels. These economical trends heightens the importance of retaining and increasing customer loyalty but in order to do so, further understanding of consumer preferences and the purchase selection process is needed to capture fair share of that expected demand; thus hospitality professionals grow keen to understand, learn and utilise personalisation as a competitive advantage. The intangible nature of hospitality impacts heavily the consumer interaction with the different venues, as defined by Armstrong Kotler, (1999, p.383) a service is â€Å"Any activity or benefit that one party can offer to another that is essentially intangible and does notShow MoreRelatedThe Impact Of Movie Release On Tourism Demand Over Countries1612 Words   |  7 Pagespurpose of this thesis is to find out more information about the impacts of movie release that has on the tourism demand in Thailand. Since it has been proved that movies can influence tourists to visit a location shown in the movies (Riley Van Doren, 1992), this paper will estimate the number of tourist arrivals from movies that has the filming locations in Thailand and released overseas based on the main economic factors such as gross domestic product (GDP), distance, and relative price, whichRead MoreImpact Of Tourism On Sri Lanka1310 Words   |  6 PagesThe tourism sector has experienced rapid growth and g ained importance for the economies of many developing as well as some developed countries. The number of tourists or tourist arrivals has significant impact on Sri Lankan economy too. The tourists’ demand or tourist consumption contributes to Gross Domestic Product (GDP), increasing the employment rate, making new source of revenue for local people, public and private sector participants and the government of Sri Lanka. For instance, accordingRead MoreGuidelines for Recovering Thailand’s Tourism Image After Political Crisis1139 Words   |  5 Pages6. Scope of the Study This research is a study of the diverse strategic plan to recover Thailand’s tourism image that will ensure the come back and the repeat travel for first time international travelers. The illustration is to reduce the negative image after the unrest and welcome back the tourists by increasing the confidence and positive image of the country. The study will cover topics as follows: ïÆ'Ëœ Scope of Areas This research will carry out the survey of the current Thailand tourism imageRead MoreInternational Travel And The Tourism Industry Essay924 Words   |  4 Pagesinternational travel in regards to several agencies. The discussion will focus on at least four of these agencies, and the impacts that characterise them. UNESCO Influence on International Travel in Relation to the Tourism Industry. According to UNESCO Office in Venice UNESCO Regional Bureau for Science and Culture in Europe (BRESCE), tourism has become one of the most outstanding industries with fastest growth rate. Worldwide, it is the major foreign exchange earner, and provider of employment forRead MoreVisa Regulations : A Balancing Act Essay1339 Words   |  6 Pagesnegation between the World Travel Tourism Council (WTTC), the World Tourism Organization (UNWTO) and other tourism stakeholders, predominantly the governmental level. â€Å"Ensuring the right of people to travel safe, securely and efficiently across international borders† (WTTC, 2014, p. 10) is the mission statement of this campaign that aims to support the rapid growth of tourism around the globe by simplifying visa and immigration processes. Visas, according to the UNWTO (2012), are the tangible executionRead MoreAssessing The Trend Of Domestic Tourism Essay1605 Words   |  7 PagesINTRODUCTION The nature, value and extent of international and domestic tourism have changed significantly in recent years. Because of its propensity to generate substantial economic benefits such as employment, foreign exchange, income and tax revenues (Nowak et al., 2003), developed countries and developing countries in particular, have embarked upon tourism-related development policies (Heidarabadi, 2008). On the other hand, in the last decade more and more tourists from non-Western Constantina SkanavisRead MoreImpact Of Tourism On The United States1485 Words   |  6 Pagescountries in the world it is no surprise that they also have one of the largest and most successful tourism industries in the world. As tourism continues to grow travelers have started to realize how easy it is to set up business trips, vacations, study abroad trips, etc. With the United States having one of the largest economies in the world as well as being the business capital of the world, people are forced to trav el to America all the time. Tourism is a very profitable industry in America andRead MoreTourism in Goa1425 Words   |  6 PagesGeographical details 5 History 5 Location 5 Tourism in Goa 5 Tourists 5 Hotels 6 Duration of stay 6 Type of tourists 6 Government policies 7 Goa’s future 7 Conclusions amp; Recommendations 8 References 9 Executive summary Goa is a destination with a growing rate of visiting tourists. It has ideal places to explore as beaches, natural beauties and monumental experiences. The tourism business is growing since domestic tourists have increased significantly for the last decade. The hotel industryRead MoreIts More Fun in the Philippines1363 Words   |  6 Pagesâ€Å"It’s more fun in the Philippines† Campaign Slogan Introduction The focus of my thesis is about the â€Å"It’s more fun in the Philippines† Campaign Slogan. I will discuss to you about why is it more fun in the Philippines. There are already several tourists who proclaims that it is more fun here in the Philippines. Have you been wondering why? Well maybe youre wondering why because you havent been here. Well, to answer all your questions, I will state some facts here in my paper about why is it  MoreRead MoreImpact of Tourism on Indian Economy1649 Words   |  7 Pagescountries due to the outbreak of the AH1N1 influenza virus, resulting in a worldwide decline of 4 per cent in 2009 to 880 million international tourist arrivals, and an estimated 6 per cent decline in international tourism receipts. Definition of tourism Tourism is travel for recreational, leisure or business purposes. The World Tourism Organisation defines tourists as people who â€Å"travel to and stay in places outside their usual environment for more than 24 hours and not more than one consecutive